Cécred Launches Lash & Brow Growth Serum
The haircare brand founded by Beyoncé Knowles-Carter debuts a new facial serum along with an XL version of its bestselling hair drops.
Cécred is branching into facial products with the launch of its Lash & Brow Builder, a restorative growth serum designed to target thinning eyelashes and eyebrows.
The new serum, available starting today on the Cécred website, follows the success of the brand's Restoring Hair & Edge Drops. According to Cécred, the formula can visibly improve the density of eyelashes and eyebrows in as little as 30 days.
The brand says the serum is intended for thinning caused by aging, hormonal changes, over-plucking and other common factors. Its key ingredient is Cécred's biopeptide blend, which the company says helps boost protein production to support longer lashes and thicker brows. The serum is formulated for daily use and is described as gentle enough for sensitive skin, without causing redness, irritation or dryness, per the brand.
Alongside the new serum, Cécred is also releasing a limited-edition XL version of its original Restoring Hair & Edge Drops. The new size quadruples the product's volume, from 50 milliliters to 200 milliliters, while keeping the same formula of peptides, keratin and rose extract that the brand says results in denser hair and improved scalp health.
Both products are available now on Cécred's website.
This article was produced with the assistance of artificial intelligence (AI), in accordance with our editorial policy.
